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Privacy Policy

Last updated on 19 Nov 2025

At Make Sense AI ("we," "us," or "our"), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you use our website and services (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Services.

1. Information We Collect

We collect information to provide, improve, and personalize our Services. The types of information we collect include:

1.1 Personal Information

When you interact with our Services, we may collect personal information that you voluntarily provide, such as:

  • Contact Information: Name, email address, phone number, business name, and address

  • Account Information: Username, password, and account preferences

  • Payment Information: Billing address and payment method details (processed securely by third-party payment processors)

  • Communication Data: Information you provide when contacting us via email, forms, or chat

1.2 Client Data

When you use our AI automation services, we may process data related to your spa clients, including:

  • Client names, contact details, appointment history, and preferences

  • Engagement metrics (e.g., email opens, booking activity)

Important: You retain full ownership of all client data. We process this data solely to deliver our Services on your behalf.

1.3  Usage Information

We automatically collect information about how you use our Services, including:

  • Device Information: IP address, browser type, operating system, device identifiers

  • Log Data: Pages visited, time spent on pages, referral URLs, and interactions with our website

  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 4)


1.4  Third-Party Integrations

If you connect our Services with third-party platforms (e.g., Planity, Treatwell, Fresha, WhatsApp), we may collect information shared by those platforms in accordance with their privacy policies.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide and Improve Our Services

  • Deliver AI automation solutions, client re-engagement campaigns, and booking optimization

  • Monitor and analyze performance, identify issues, and improve functionality

  • Provide customer support and respond to inquiries


2.2 To Personalize Your Experience

  • Customize recommendations, content, and features based on your preferences and usage patterns

  • Tailor AI workflows to your specific business needs


2.3 To Communicate with You

  • Send service-related notifications, updates, and important account information

  • Provide newsletters, promotional materials, and marketing communications (you may opt out at any time)

  • Respond to your questions, feedback, and support requests


2.4 To Process Payments

  • Facilitate billing and payment processing for our Services

  • Prevent fraud and ensure secure transactions


2.5 For Legal and Security Purposes

  • Comply with legal obligations, regulations, and lawful requests

  • Protect our rights, property, and safety, as well as those of our users

  • Detect, prevent, and address fraud, security issues, or technical problems

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers to help us operate our Services, including:

  • Payment processors (e.g., Stripe)

  • Cloud hosting providers (e.g., AWS, Google Cloud)

  • Email and communication platforms (e.g., Mailchimp, Twilio)

  • Analytics and performance monitoring tools (e.g., Google Analytics)

These providers are contractually obligated to protect your data and use it only for the purposes we specify.


3.2 Third-Party Integrations

If you connect our Services with third-party platforms (e.g., Planity, Treatwell, Fresha), we may share data with those platforms as necessary to provide our Services. These platforms have their own privacy policies, and we are not responsible for their data practices.


3.3 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to:

  • Protect our rights, property, or safety

  • Enforce our Terms of Service

  • Prevent fraud, abuse, or illegal activity


3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your data.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and improve our Services.

4.1 What Are Cookies?

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and analyze website traffic.


4.2 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly (e.g., authentication, security)

  • Performance Cookies: Help us understand how visitors use our website (e.g., Google Analytics)

  • Functional Cookies: Remember your preferences and settings

  • Marketing Cookies: Track your activity to deliver personalized ads and content


4.3 Your Cookie Choices

You can control cookies through your browser settings. Note that disabling cookies may affect your ability to use certain features of our Services. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

5. Data Security

We take data security seriously and implement industry-standard measures to protect your information, including:

  • Encryption of data in transit and at rest (SSL/TLS)

  • Secure access controls and authentication

  • Regular security audits and vulnerability assessments

  • Employee training on data protection and privacy

However, no method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Account Data: Retained while your account is active and for a reasonable period afterward

  • Client Data: Retained as long as you use our Services, or as required by law

  • Marketing Data: Retained until you opt out or request deletion

You may request deletion of your data at any time by contacting us at contact@makesens-ai.com.

7. Your Privacy Rights (GDPR Compliance)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

7.1 Right to Access

You have the right to request a copy of the personal information we hold about you.


7.2 Right to Rectification

You can request correction of inaccurate or incomplete personal information.


7.3 Right to Erasure ("Right to Be Forgotten")

You can request deletion of your personal information, subject to legal or contractual obligations.


7.4 Right to Restrict Processing

You can request that we limit the processing of your personal information in certain circumstances.


7.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format.


7.6 Right to Object

You can object to the processing of your personal information for direct marketing or other purposes.


7.7 Right to Withdraw Consent

If we process your data based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at contact@makesens-ai.com. We will respond to your request within 30 days.

8. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information promptly.

If you believe a child has provided us with personal information, please contact us at contact@makesens-ai.com.

9.  International Data Transfers

Your information may be transferred to and processed in countries outside of your own, including countries that may not have the same data protection laws. We take appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy and applicable laws, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission

  • Adequacy decisions by relevant authorities

  1. Your Choices and Communication Preferences

10.1 Marketing Communications

You may opt out of receiving promotional emails by:

  • Clicking the "Unsubscribe" link in any marketing email

  • Updating your preferences in your account settings

  • Contacting us at contact@makesens-ai.com

Note: You will still receive essential service-related communications even if you opt out of marketing emails.


10.2 Account Information

You can update or delete your account information at any time by logging into your account or contacting us.

11. Third-Party Links

Our Services may contain links to third-party websites, plugins, or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by:

  • Posting the updated Privacy Policy on our website

  • Updating the "Last updated" date at the top of this page

  • Sending you an email notification (if applicable)

Your continued use of our Services after changes take effect constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Make Sense AI

  • Email: contact@makesens-ai.com

  • Location: Belgium, Luxembourg, France

Data Protection Officer (DPO):

For GDPR-related inquiries, you may contact our Data Protection Officer at contact@makesens-ai.com.

© 2025 Make Sense AI. All rights reserved.